who we are
We work with couples who want their love captured with honesty and understated elegance.
We work with brands that want to translate their values into a distinctive visual language.
And we work with stories that don’t fit in a box—because neither do we.
Something About is a creative studio rooted in emotion, story, and visual poetry.
We began with photography—drawn to the fleeting, in-between moments that often say the most.
Today, we create across disciplines, offering visual direction, content creation, and brand storytelling for both individuals and businesses.
Founded in New York and working globally, we’re united by a shared belief: that visuals should not only look beautiful, but feel true—and that behind every image, there’s something about that moment, that person, that idea worth being seen.
We move where stories take us.
You’ll often find us in New York, Chicago, D.C., California, Texas, Canada, Japan, China, and Europe—but truly, we go wherever our clients need us.
Whether it’s an elopement on a quiet coast, a creative campaign across continents, or a story unfolding in your own neighborhood—we’re there.
We also specialize in 120, 135mm film photography and Super 8 motion.We turn to film not for nostalgia, but for its texture, honesty, and restraint.
There’s something about the grain, the imperfection, the pause it demands—that lets a moment breathe, and be remembered as it felt.